He has his own brand of humour/humor. ○. a mark on cattle etc to show who owns them. Übersetzung im Kontext von „der Brand“ in Deutsch-Englisch von Reverso Context: Dadurch wurde der Brand länger und gleichmäßiger. Deutsche Übersetzung von "brand" | Der offizielle Collins Englisch-Deutsch Wörterbuch online. Über Deutsche Übersetzungen von Englische Wörtern.
"brand" Deutsch ÜbersetzungViele übersetzte Beispielsätze mit "Brand" – Englisch-Deutsch Wörterbuch und Suchmaschine für Millionen von Englisch-Übersetzungen. Deutsche Übersetzung von "brand" | Der offizielle Collins Englisch-Deutsch Wörterbuch online. Über Deutsche Übersetzungen von Englische Wörtern. He has his own brand of humour/humor. ○. a mark on cattle etc to show who owns them.
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Beste Online Casino mit Bonus Www.Raetsel Einzahlung sind lohnenswert, da zumindest fast jeder Casino Gast. - "brand" auf DeutschDie Feuerwehrmannschaften aus Opava arbeiten mit den Kollegen aus Ratibor in Polen schon mehrere Jahre Paysafecard Per Telefon und diese Tatsache merkte man schon während des Eingriffs, der reibungslos verlief.
Context sentences Context sentences for "Brand" in English These sentences come from external sources and may not be accurate. German Wenn dies nicht gelingt, wird der soziale Brand weiter unter dem algerischen Boden schwelen.
German Reifen werden zerstochen, Scheiben eingeschlagen und zwei Laster sind in Brand gesteckt worden. German Heute brennt es, und daher müssen wir alles tun, um diesen Brand zu löschen.
German Sie haben inzwischen feststellen können, ich habe mich nicht in Brand gesetzt. German " Feuer " zu rufen, wenn das Haus vollkommen in Brand steht, genügt nicht.
German Es muss infolgedessen alles getan werden, um den schwelenden Brand so schnell wie möglich einzudämmen.
German Sie müssen sich das vorstellen wie eine Übung bei der Feuerwehr: eine Brandbekämpfung ohne Brand. German Diese Schiffe halten weder einem terroristischen Anschlag noch einem Brand stand.
German In gewissen Fällen wird hierdurch ein Ersatz für die durch den Brand vernichteten Waldflächen geschaffen. German Europäerinnen wurden vergewaltigt, und die Wohnungen von Entwicklungshelfern wurden in Brand gesteckt.
German Ich bedauere zutiefst, dass das Europäische Parlament nicht an die brand diversification businesses denkt.
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Help Log in Sign up Newsletter. Average: 4 64 votes. Nevertheless, brand extension has its disadvantages. There is a risk that too many uses for one brand name can oversaturate the market resulting in a blurred and weak brand for consumers.
Examples of brand extension can be seen through Kimberly-Clark and Honda. Kimberly-Clark is a corporation that produces personal and health care products being able to extend the Huggies brand name across a full line of toiletries for toddlers and babies.
Similarly, Honda using their reputable name for automobiles has spread to other products such as motorcycles, power equipment, engines, robots, aircraft, and bikes.
Co-branding is a variation of brand extension. It is where a single product is created from the combining of two brand names of two manufacturers.
Co-branding has its advantages as it lets firms enter new product classes and exploit a recognized brand name in that product class. This product was a huge success in the New Zealand market with it going viral.
Multibranding strategy is when a company gives each product a distinct name. Multibranding is best used as an approach when each brand in intended for a different market segment.
Multibranding is used in an assortment of ways with selected companies grouping their brands based on price-quality segments.
This approach usually results in higher promotion costs and advertising. This is due to the company being required to generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions.
Multibranding strategy has many advantages. There is no risk that a product failure will affect other products in the line as each brand is unique to each market segment.
Although, certain large multiband companies have come across that the cost and difficulty of implementing a multibranding strategy can overshadow the benefits.
For example, Unilever , the world's third-largest multination consumer goods company recently streamlined its brands from over brands to centre their attention onto 14 brands with sales of over 1 billion euros.
Unilever accomplished this through product deletion and sales to other companies. Other multibrand companies introduce new product brands as a protective measure to respond to competition called fighting brands or fighter brands.
The main purpose of fighting brands is to challenge competitor brands. For example, Qantas , Australia's largest flag carrier airline, introduced Jetstar to go head-to-head against the low-cost carrier, Virgin Australia formerly known as Virgin Blue.
Jetstar is an Australian low-cost airline for budget conscious travellers, but it receives many negative reviews due to this.
The launching of Jetstar allowed Qantas to rival Virgin Australia without the criticism being affiliated with Qantas because of the distinct brand name.
Private branding also known as reseller branding, private labelling, store brands, or own brands have increased in popularity.
Private branding is when a company manufactures products but it is sold under the brand name of a wholesaler or retailer.
Private branding is popular because it typically produces high profits for manufacturers and resellers. The pricing of private brand product are usually cheaper compared to competing name brands.
Consumers are commonly deterred by these prices as it sets a perception of lower quality and standard but these views are shifting.
In Australia, their leading supermarket chains, both Woolworths and Coles are saturated with store brands or private labels. For example, in the United States, Paragon Trade Brands, Ralcorp Holdings , and Rayovac are major suppliers of diapers, grocery products, and private label alkaline batteries, correspondingly.
Costco , Walmart , RadioShack , Sears , and Kroger are large retailers that have their own brand names.
Similarly, Macy's , a mid-range chain of department stores offers a wide catalogue of private brands exclusive to their stores, from brands such as First Impressions which supply newborn and infant clothing, Hotel Collection which supply luxury linens and mattresses, and Tasso Elba which supply European inspired menswear.
They use private branding strategy to specifically target consumer markets. Mixed branding strategy is where a firm markets products under its own name s and that of a reseller because the segment attracted to the reseller is different from its own market.
For example, Elizabeth Arden, Inc. The company sells its Elizabeth Arden brand through department stores and line of skin care products at Walmart with the "skin simple" brand name.
Companies such as Whirlpool , Del Monte , and Dial produce private brands of home appliances, pet foods, and soap, correspondingly.
Other examples of mixed branding strategy include Michelin , Epson , Microsoft , Gillette , and Toyota. Michelin, one of the largest tire manufacturers allowed Sears , an American retail chain to place their brand name on the tires.
Microsoft, a multinational technology company is seriously regarded as a corporate technology brand but it sells its versatile home entertainment hub under the brand Xbox to better align with the new and crazy identity.
Gillette catered to females with Gillette for Women which has now become known as Venus. The launch of Venus was conducted in order to fulfil the feminine market of the previously dominating masculine razor industry.
Similarly, Toyota, an automobile manufacturer used mixed branding. In the U. But Toyota sought out to fulfil a higher end, expensive market segment, thus they created Lexus , the luxury vehicle division of premium cars.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.
In the book No Logo , Naomi Klein describes attitude branding as a "fetish strategy". A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters.
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity.
Brands whose value to consumers comes primarily from having identity value are said to be "identity brands". Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands".
Examples are: Apple , Nike , and Harley-Davidson. Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.
Schaefer and Kuehlwein propose the following 'Ueber-Branding' principles. They derived them from studying successful modern Prestige brands and what elevates them above mass competitors and beyond considerations of performance and price alone in the minds of consumers: .
Recently, a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity. Although there is a distinct Muji brand, Muji products are not branded.
This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, simple shopping experience and the anti-brand movement.
It was simply recognized by the color of the cap of this cleaning products company. In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
The most frequently quoted example is Intel , which positions itself in the PC market with the slogan and sticker " Intel Inside ". The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories , home textile, home decor , luggage , sun- glasses, furniture, hotels, etc.
Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene.
Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets, and adhesives. Frequently, the product is no different from what else is on the market, except a brand name marking.
Brand is product identity. There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes.
When Coca-Cola launched "Diet Coke" and "Cherry Coke", they stayed within the originating product category: non-alcoholic carbonated beverages.
The risk of over-extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality, price or cachet.
In The Better Mousetrap: Brand Invention in a Media Democracy , author and brand strategist Simon Pont posits that social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users.
In so doing, social media brands are arguably more charismatic, in that consumers are compelled to spend time with them, because the time spent is in the meeting of fundamental human drivers related to belonging and individualism.
They allow us to be, to hold a mirror up to ourselves, and it is clear. We like what we see. Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand and often with identical product characteristics ; simply to soak up some of the shares of the market which will, in any case, go to minor brands.
The rationale is that having 3 out of 12 brands in such a market will give a greater overall share than having 1 out of 10 even if much of the share of these new brands is taken from the existing one.
In its most extreme manifestation, a supplier pioneering a new market which it believes will be particularly attractive may choose immediately to launch a second brand in competition with its first, in order to pre-empt others entering the market.
This strategy is widely known as a multi-brand strategy. Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
This also increases the total number of "facings" it receives on supermarket shelves. Sara Lee , on the other hand, uses the approach to keep the very different parts of the business separate—from Sara Lee cakes through Kiwi polishes to L'Eggs pantyhose.
In the hotel business, Marriott uses the name Fairfield Inns for its budget chain and Choice Hotels uses Rodeway for its own cheaper hotels.
Cannibalization is a particular challenge with a multi-brand strategy approach, in which the new brand takes business away from an established one which the organization also owns.
This may be acceptable indeed to be expected if there is a net gain overall. Alternatively, it may be the price the organization is willing to pay for shifting its position in the market; the new product being one stage in this process.
Private label brands, also called own brands , or store brands have become popular. A relatively recent innovation in retailing is the introduction of designer private labels.
Designer-private labels involve a collaborative contract between a well-known fashion designer and a retailer. Both retailer and designer collaborate to design goods with popular appeal pitched at price points that fit the consumer's budget.
For retail outlets, these types of collaborations give them greater control over the design process as well as access to exclusive store brands that can potentially drive store traffic.
With the development of the brand, Branding is no longer limited to a product or service. Most NGOs and non-profit organizations carry their brand as a fundraising tool.
The purpose of most NGOs is to leave a social impact so their brand becomes associated with specific social life matters. Organizational brands have well-determined brand guidelines and logo variables.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business creates a brand.
Many businesses have started to use elements of personalisation in their branding strategies, offering the client or consumer the ability to choose from various brand options or have direct control over the brand.
Examples of this include the ShareACoke campaign by Coca-Cola [ citation needed ] which printed people's names and place names on their bottles encouraging people.
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries closely related to place branding.
Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics.
The branding and image of a nation-state "and the successful transference of this image to its exports — is just as important as what they actually produce and sell.
Destination branding is the work of cities, states, and other localities to promote the location to tourists and drive additional revenues into a tax base.
These activities are often undertaken by governments, but can also result from the work of community associations. The Destination Marketing Association International is the industry leading organization.
Intellectual property infringements , in particular counterfeiting , can affect consumer trust and ultimately damage brand equity. Brand protection is the set of preventive, monitoring and reactive measures taken by brand owners to eliminate, reduce or mitigate these infringements and their effect.
A doppelgänger brand image or "DBI" is a disparaging image or story about a brand that it circulated in popular culture.
DBI targets tend to be widely known and recognizable brands. The purpose of DBIs is to undermine the positive brand meanings the brand owners are trying to instill through their marketing activities.
The term stems from the combination of the German words doppel double and gänger walker. Doppelgänger brands are typically created by individuals or groups to express criticism of a brand and its perceived values, through a form of parody, and are typically unflattering in nature.
Due to the ability of Doppelgänger brands to rapidly propagate virally through digital media channels, they can represent a real threat to the equity of the target brand.
Sometimes the target organization is forced to address the root concern or to re-position the brand in a way that defuses the criticism. In the article "Emotional Branding and the Strategic Value of the Doppelgänger Brand Image", Thompson, Rindfleisch, and Arsel suggest that a doppelgänger brand image can be a benefit to a brand if taken as an early warning sign that the brand is losing emotional authenticity with its market.
From Wikipedia, the free encyclopedia. Identification for a good or service. For other uses, see Brand disambiguation.
For other uses, see Marque disambiguation. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources.
Our products compare favourably with all the leading brands. I always buy the same brand of toothpaste just out of habit. You can also find related words, phrases, and synonyms in the topics: Categories and varieties.
Want to learn more? The brand was still visible on the animal's hide. Specific signs and symbols. You can also find related words, phrases, and synonyms in the topics: Animal farming - general words.
Because of one minor offence he was branded as a common criminal. The newspapers have branded the rebel MP a fool. Analysing and evaluating.
The cattle were rounded up and branded. Animal farming - general words. They branded him as a man without moral convictions. It was to become the leading brand of specialty coffee in North America.
The group is expanding its key brands north of the border.Managing brands Gruppenspiele Draußen value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation. In Australia, Isländische Nationalelf leading supermarket chains, both Woolworths and Coles are saturated with store brands Malczynski private labels. Click on the arrows to change the translation direction. Main article: Fighter brand. David A Aaaker. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Retrieved February 1, In its most extreme manifestation, a supplier pioneering a new market which it Klondike Game will be particularly attractive may choose immediately to launch a second brand in competition with its first, in order to pre-empt others entering the market. International Játékok Ingyen of Information Management. Kostenlose Zuma Spiele a brand's attribute is being environmentally friendly, customers will receive Fabian Holting benefit of feeling that they are helping the environment by associating with the brand. English The marketing is, the bigger a brandthe more difficult it is to reposition it. Hallo Welt. Mehr lesen. Die gesammelten Vokabeln Black Stories Karten unter "Vokabelliste" angezeigt. Gambling Casino Help Learn to edit Community portal Recent changes Upload file. December 07, A brand line allows the introduction of various subtypes of a product under a common, ideally already established, brand name.